Happy Tuesday!
For affiliate marketing, the fast pace of the Big Tech world, particularly search, has often yielded rough consequences over the past couple of years. Algorithm changes, rankings, and updates cause more troubles than perks.
The recent PMA report showed that 52% of marketers are 'very concerened' about Google's impact.
But the tide seems to be turning. AI search is completely revolutionising the way users can browse the web and shop online. However, as with any shifting, quick-moving tides, treat with caution. Don't dive in with reckless abandon. But from this vantage point, it does appear to be moving in affiliate's favour. Check out the stories below for more on this and a number of different angles on AI.
Now, on with the news!
In today's newsletter:
- Pick of the day: Perplexity Comet quietly ushers in a whole new frontier for online shopping
- Trending: Insights from summer conference season
- Top Tip of the Week: Content arbitrage in the AI age
All of the sessions from PI LIVE USA are now on Hello Partner to watch at your leisure.
Re-live your favourite sessions, take notes, or catch up on anything you missed.
The content is exclusively for Partner+ subscribers.
There are 13 videos, exploring everything from GA4 to lead gen strategies, content commerce insights, CLO, and more.
Pick of the day
Perplexity’s Comet Browser Raises Big Questions for Affiliate Marketing
The new browser can compare products, fill up shopping carts, and direct users through the entire funnel in seconds. Affiliate content is undoubtedly being used. So, what’s to be done?
If you have not yet secured your ticket, now is the time.
We have limited space, and passes are selling fast.
It's set to be our biggest ever year, which means even more networking, even more business to be won, greater ROI, and, of course, plenty of fun to be had too.
Don't miss out on this date in the calendar. Head over to the site and secure your pass now.
Trending
What's hot on Hello Partner right now
“It’s the Holy Grail” Alex Springer on impact.com’s Product Roadmap and AI
At iPX London, Alex Springer explains the most revolutionary new features coming to the platform; and explores AI scepticism and optimism.
“We’re Helping Lead the AI Era” Rakuten Advertising’s Ben Cox Talks New AI Tools
Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s VP of AI Strategy and Operations to find out more about the platform’s AI upgrades.
“We Want to Triple the Category. We Can’t Do That Alone” Partnerize Co-Founder on Company Mission, Konnecto Acquisition, and AI
Sean Sewell calls on the wider industry to grow together.
IMTB Officially Joins Committee of Advertising Practice
It’s a move that reflects growing trust in and recognition of the creator economy by regulatory bodies.
Tip of the Week
Stay at the top of your game
Today's Tip of the Week (and meme) comes from Andrew Yan, a former Google Product Manager who has now co-founded the GEO platform, Athena.
Everyone is trying to get GEO ready right now, but a lot of the guidelines are still pretty vague.
Yan shared his "surgical" approach.
"AI models pull from 20 to 40 sources per query," he writes. "Humans only check the top 3 Google results, maybe more of page 1 if you're lucky. This creates a massive opportunity for your brand."
AI models do not care about your ranking in Google. A blog in the 34th spot has just as good a chance of being cited as the first result. AI wants to see "deep technical discussions."
He suggests, "Take your top 20 customer questions. Run them through multiple AI models. Map every single citation. You'll discover industry-specific publications that consistently get referenced but rank between positions 20 to 40 on Google."
What are the benefits here? A new level playing field for publishers, where you can shoot to the top based on your content alone, rather than authority, backlinks, and SEO tactics. For advertisers, it provides a new strategy to onboard affiliates you might not have sought after before.
Yan calls this "content arbitrage." What was once of little value in Google Search, can now carry real weight in AI search.
Amusing Affiliates
Jobs
Get your company in front of 6,500+ affiliate & performance marketers by sponsoring this newsletter!
Browse our full media kit for a range of activations across Hello Partner.
Until next time,
|
Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
