Burnout Among Creators Is Reaching a Crisis Point, but Who’s Surprised?

Burnout is emerging as one of the biggest challenges facing creators today, according to new research from Billion Dollar Boy.

The study, which surveyed 1,000 creators and 1,000 senior marketers across the US and UK, found that more than half (52%) of creators have experienced burnout as a direct result of their work, with almost two in five (37%) considering quitting the industry altogether.

It’s a stark reminder of the creative, emotional, and operational demands that are increasingly overwhelming creators at the moment.