Partnerize has acquired Konnecto, a data intelligence platform specialising in AI-powered marketing insights.
The acquisition equips Partnerize with Konnecto’s leading suite of AI tools, enabling brands to identify high-potential partners, optimise performance, and mitigate fraud with greater precision. The integration will provide users with real-time insights, predictive recommendations, and competitive benchmarking to drive smarter, faster decision-making.
Perhaps most excitingly, the platform’s integration brings the potential to tap into the blooming LLM market. As these platforms start to look at monetisation – and many have suggested affiliate marketing as a means to do this – Konnecto’s tools will assist advertisers in finding partnerships to appear in these spaces.
“We have to lean into where people are,” Sean Sewell, Co-Founder and SVP, GM EMEA at Partnerize, told Hello Partner. “At the moment, that’s AI. It’s the ChatGPTs of the world. People are engaging with them to find what to shop for and where to find it.”
Konnecto’s platform analyses vast datasets to map consumer journeys, highlight untapped partner opportunities, and generate performance predictions. These capabilities are expected to support Partnerize clients in scaling and future-proofing their partner programmes.
“This acquisition isn’t just about expanding capabilities. It marks a turning point for the entire category,” said Joe Porten, Board Chair of Partnerize. “Partnerize is helping redefine what’s possible by moving beyond legacy affiliate models and leading partnership marketing into the AI era.”
CEO Matt Gilbert said the move accelerates the company’s evolution beyond workflow automation and performance tracking. “Konnecto brings the DNA to fuel our AI-native vision — powering strategy, boosting performance, and securing our position as the category’s innovation leader,” he said.
Erez Nahom, CEO and Co-Founder of Konnecto, called the deal a “monumental opportunity” to fast-track their shared vision. “Together, we’re delivering an indispensable, AI-first solution to cement partnerships as a core growth engine for modern brands.”
Initial feature rollouts from the integration are expected in the coming months.
