I hope you've had a fabulous week! If you're reading this from your tent at Glastonbury, don't talk to me. I'm incredibly jealous and salty about it.
You might have missed the huge Tattle Life lawsuit, where the owner of one of the internet's biggest gossip sites was finally unmasked in a legal battle.
We post news as soon as it drops in our exclusive, new Slack channel just for influencer marketers, agencies and creators. You can join our group here. Once in, I'll move you into the private channel.
Now, time for the news!
We'll be partying on the Dixie Queen, a stunning 19th-century paddle steamer, for a spectacular afternoon cruise along the Thames.
There'll be a buzzing deck, music, drinks, and the very best crowd in partnerships and performance marketing.
Grab your tickets here!
In today's newsletter:
- Pick of the day: “The Last Straw” Google Veo 3’s Impact on Creators And The Dead Internet Theory
- Trending: With the Launch of the Congressional Creators Caucus, Lawmakers Begin to Address the Creator Economy
- Campaign of the week: Pinterest x Emma Chamberlain Coffee
đź“ť Pick of the day
“The Last Straw” Google Veo 3’s Impact on Creators And The Dead Internet Theory
Arthur Brenac and Yann Caloghiris share expert insights on the ethical dilemmas, creative disruption, and the future role of human influencers in an AI-powered digital world.
↗ Trending
What's hot on Hello Partner right now
With the Launch of the Congressional Creators Caucus, Lawmakers Begin to Address the Creator Economy
Representatives Yvette Clarke and Beth Van Duyne launched the bipartisan Congressional Creators Caucus last week, which is designed to help the creator economy.
Creators Are Beating Fortune 100 Brands in 2025: Here’s How They’re Doing It
Whether you’re part-time, full-time, or just getting started, here’s everything you need to know to level up your creator game in 2025.
Nearly Half Of Gen Alpha Are Already Earning From Online Side Hustles
Gen Alpha teens are turning screen time into income, switching passive scrolling for side hustles.
What the Tattle Life Scandal Means for Influencers — Here’s What the Experts Say
"It’s time for platforms and publishers to stop turning a blind eye to what’s happening."
Influencer Marketing in Canada: Bilingual Audiences and Quebec's Unique Culture
"It’s crazy, when you look at an influencer in Quebec, 95-98 per cent of their audience is Québécois. I’ve never seen that elsewhere in my life.”
Gen Z Is Cutting Back on Screen Time, so How Can Influencer Marketers Reach Them?
A new study on Gen Z has revealed how brands and influencers can combat changing social media and screen time habits.
Claudia Sandino: CapCut’s New Update Could Cost Creators and Marketers Their Video Content Rights
Claudia Sandino, Director at Omnivore, recently spotted that CapCut updated its Terms of Service, and while the rollout was quiet, the implications are anything but.
✨ Campaign of the week: Pinterest x Emma Chamberlain Coffee
Emma Chamberlain is the Gen Z influencer queen, and she's giving the people what they want with a Pinterest collab.
She teamed up with the brand to launch their first-ever co-branded global coffee, a sea salt toffee-flavoured blend. Sounds delicious, looks aesthetic, wins on all sides.
đź‘€ Algowatch: TikTok ban update
It probably won't surprise anyone to learn that the TikTok ban has once again been extended, with Trump pushing the deadline back to mid-September. Continue to scroll in peace.
We understand that community is at the heart of our event. In an industry that relies on meaningful relationships, we’ll be showcasing a session at CreatorFest Europe that is developed, selected & voted for by our amazing community.
The sessions shortlist is now live, so get voting for your favourite one here.
The vote will close at midnight on the 4th July, so make sure you have your say before then!
Sofia Aira
đź’ Thursday thoughts
This week's Thursday thought hit me in the midst of writing my Tattle Life exposé piece.
It reminded me of how much hate there is online. The lack of empathy on the internet is painfully real, whether it's anonymous nasty remarks in an influencer's comment section, or actual world leaders bickering like school children for the world to see.
Take this as a reminder to be kind, and think about what you're putting out online before you actually do. 🧡
👩‍💻 Jobs Board
Advertise your job openings for free with Hello Partner.
Company: Assembly Global
Location: New York, US
Get your company in front of 6,000+ affiliate & performance marketers by sponsoring this newsletter!
Browse our full media kit for a range of activations across Hello Partner.
