When you think of Pitbull, aka Mr Worldwide, you probably don’t immediately picture Gen Z women donning bald caps in solidarity. But that’s exactly what’s happening, and it’s not by accident.
The Grammy-winning artist and self-styled global icon has pulled off what might be 2025’s most unexpected marketing pivot: turning his signature bald look into a lifestyle brand, and in doing so, selling out arenas and turning heads across TikTok.
It all began with a cheeky online trend: young women jokingly declaring themselves “bald for Pitbull” after falling down the rabbit hole of his tour videos. What started as ironic affection has since morphed into genuine fandom, and Mr Worldwide, never one to miss a branding opportunity, leaned in hard.
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