WPP has officially launched WPP Media, marking the formal rebrand of GroupM and the next phase in its agency consolidation strategy.

The move, first hinted at earlier this month, sees WPP Media become the holding group’s global media arm, overseeing over $60 billion in annual media investment and serving more than 75% of the world’s top advertisers.

Hello Partner! Want to read more?

Register for free to become a member and enjoy reading the rest of this article.

Sign up now Already have an account? Sign in