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Welcome back to another Influencer Insider. Today, we're going to be diving into some fun campaigns, mastering our LinkedIn game, and practising inner peace with a calming Thursday thought.
There's also a very exciting algorithm update for Instagram Reels in today's newsletter. 🔎 Keep an eye out!
You'll leave with new connections, partnerships and industry insights.
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In today's newsletter:
- Pick of the day: Deepdive: How Wilkinson Sword Intuition Is Challenging Beauty Norms and Celebrating Real Women
- Trending: Mastering LinkedIn Influence: A Guide to Growth and Impact
- Campaign of the week: IKEA Eurovision Batsu
📝 Pick of the day
Deepdive: How Wilkinson Sword Intuition Is Challenging Beauty Norms and Celebrating Real Women
In a much-needed departure from outdated beauty ideals, Wilkinson Sword Intuition has launched a bold new campaign that celebrates the realities of women’s bodies.
Here's a deepdive into the campaign, and what influencer marketers can learn from being authentic.
↗ Trending
What's hot on Hello Partner right now
Mastering LinkedIn Influence: A Guide to Growth and Impact
The Ultimate LinkedIn Influencer Guide by The Influencer Marketing Factory shows how creators and brands can use LinkedIn like never before.
TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
Earned Media is on the Rise, But What Does That Mean for Influencers?
We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.
How Creators Are Redefining Entertainment: Insights from Industry Veterans
Experts from Amazon and YouTube shared their perspectives on the evolution of creators and how brands are adapting to creator-driven content.
✨ Campaign of the week: IKEA Eurovision Batsu
This week, IKEA pulled through with one of the most fun and topical campaigns.
Eurovision 2025 was a fantastic year for Sweden, so it makes sense IKEA would jump in with support for KAJ - the Swedish group who took to the stage.
With their whole song being centred around loving saunas, the IKEA Museum Instagram page shared a throwback to a sauna from the 70s. Bara Bada Bastu!
👀 Algowatch: Instagram 'lockable' reels
After many months of quiet testing, Instagram has introduced lockable reels - a brand-new feature that hides reels behind a password-protected screen. Creators can lock their videos and add a huge level of exclusivity to their content.
The Weeknd was the first to embrace the new feature, putting a clip from his recent album, Hurry Up Tomorrow, behind a locked screen with the password ICANTSING. Kind of iconic.
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💭 Thursday thoughts
This week, I have enjoyed finding peace in connecting with my inner self. You don't have to be a yoga girlie to do this - it's all about setting aside some time to relax and look after yourself.
Can you think of one way this week you can treat yourself to some downtime? Whether it's going on a coffee walk, picking up a new hobby or reading a book. Bonus points if you can do something without a screen in front of you, too.
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