After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. It was a night to celebrate excellence and one-of-a-kind achievements in performance and affiliate marketing.
The last 12 months have brought tremendous growth in the partnerships space, and the awards gave everyone the chance to acknowledge their contributions, enjoy some refreshments and party the night away in a laid-back outdoor atmosphere. That’s not even to mention Pearl Jam were playing next door, but I’m sure the USPAs gave them a run for their money as the real rockstars of affiliate marketing.
We’ll soon be publishing our winners’ articles, which will dissect each winner’s submission, so you can learn all about how they managed to take home the trophy in their category.
But for now, let’s go over some of the big winners from the evening. Winning the Industry Legend crown was Sommer Urias, a true pioneer whose influence will be felt for years to come. Her leadership has helped develop some of the sector’s most influential figures, earning her the admiration of peers and partners alike.
Inflektion won the Most Innovative Technology award with its AI-powered personalisation engine. It’s a game-changing advancement that’s powering the next generation of creator-led commerce. How inspiring!
Partner Commerce walked home with two awards - both Best Boutique Affiliate & Partner Marketing Agency and Best Affiliate Programme Optimisation. By developing tailored strategies and expertise that leveraged the digital shift and rising media costs, Partner Commerce filled the gap in the affiliate B2B marketing landscape. Some well-deserved wins.
And with an astonishing five wins, Rakuten Advertising took home the awards for Best Content Partnership, Best Cross-Channel Strategy, Best Health & Beauty Partnership, Best Retail Partnership and Best Travel & Hospitality Partnership.
What an incredible evening, filled with outstanding winners and brilliant talent! Everyone in the room had played a vital role in elevating the partnerships industry, and it was a true joy to come together and celebrate these remarkable achievements.
Stay tuned for a full list of winners coming soon. A huge congratulations to all the exceptional winners of the 2025 US Partnership Awards!
