The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects

On his self-named “Liberation Day,” Trump imposed tariffs on a huge range of U.S. trading partners. The result? $2 trillion disappeared from the stock market practically overnight.

With tariffs now frozen for 75 countries and an uncertain future, Trump has hinted at the possibility that they will return.

Marketing departments are typically among the first to face budget cuts during recessions, budget cuts and economic downturns. Several leading ad-spending companies have already downgraded their annual projections.

With consumer confidence plummeting and purchasing cycles stretching out, it’s time to uncover new opportunities to mitigate the effects of the tariffs.