Happy Tuesday!
The countdown is on for retailers to apply for a free pass and travel reimbursement to PI LIVE and IMS USA via the Hosted Meeting scheme.
The deadline is next Friday, May 21st. If you're keen to get involved, be sure to send off your applications by then.
Now, on with the news!
In today's newsletter:
- Pick of the day: Meet the speakers at PI LIVE and IMS USA
- Trending: Vietnam's first ever affiliate marketplace; programmatic to surpass one trillion
- Top Tip of the Week: Google is testing channel reporting in Performance Max
Pick of the day
Meet the First Wave of Speakers at PI LIVE and IMS USA
Excited for PI LIVE and IMS USA?
Get even more pumped by checking out our first wave of speakers, bringing together expertise and innovation across two major shows.
Trending
What's hot on Hello Partner right now
Permate Launches Vietnam’s First Ever Affiliate Marketplace
The milestone launch is expected to unlock new opportunities in Southeast Asia’s booming digital economy.
Programmatic Set to Surpass One Trillion By 2031
What’s driving the impressive growth?
Publicis Acquires Lotame to Reach Billions of Customers
The acquisition is expected to significantly increase the holding company's data capabilities.
Google’s AI-Only Search Results: What It Means for Affiliate Marketers
New research also shows that traditional search will lose 25% of its traffic to AI search by 2026.
Join us for the ultimate afterparty at the Carousel Club, Gulfstream Park, as we celebrate both PI LIVE USA and IMS USA!
Prepare for an unforgettable night of live DJ sets, craft cocktails, gourmet bites, and a one-of-a-kind carousel bar.
Network with industry peers and make new connections under the Florida nightsky. Limited spaces – grab your pass and get on the guest list now!
Remember: One pass grants you entry to both shows!
Tip of the Week
Stay at the top of your game
Google is apparently testing a new channel reporting feature for Performance Max campaigns, addressing a common criticism of the automated ad type.
Currently, Performance Max consolidates multiple Google channels, leaving advertisers with little visibility into channel-specific performance.
However, new reports suggest Google may offer insights into how budgets are distributed across channels like Search, Display, YouTube, and Gmail.
A photograph emerged on LinkedIn showing potential channel breakdowns from the Google Think event in Amsterdam.
While Google has not officially confirmed the feature, it could offer advertisers greater control and transparency, enabling better campaign optimisation. Keep an eye on this as it could be a major development for those running Performance Max campaigns.
Affiliate Crossword
Last week's answers. How did you do?
Make sure you're familiar with this year's agenda at PI LIVE and IMS USA.
From browser extension controversy, to LATAM success, to e-commerce 360 strategies, there's something for everyone this year.
Peruse this year's agenda now.
Affiliate Geoguessr
1501 Chapala St, Santa Barbara, CA 93101, USA
This is a historic site in affiliate marketing, but why?
The answer will be revealed in next week's newsletter.
Amusing Affiliates
Who can deny this adorable trend of giving Job Titles to your pets?
Watch the full video here.
Jobs
Get your company in front of 6,000+ affiliate & performance marketers by sponsoring this newsletter!
Browse our full media kit for a range of activations across Hello Partner.
Until next time,
|
Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
