Last week, Moonpull hosted a meeting at the Skimlinks London office to discuss the ‘publisher approach’ for 2025.
Some of the UK’s biggest affiliates were in attendance, alongside representatives from several networks.
The panel discussion was moderated by Moonpull’s Steven Brown, who was joined by: Heather Peebles, Commercial Director, Perks and Rewards, Perkbox; George Sullivan, Founder of Sole Supplier; and Gaurav Arora, Director of Global Partnerships at Skimlinks.
The central topics of discussion were tracking, consent, the impact on publisher revenue, and potential solutions.
“No more free sales”
We have covered extensively the degrading effect of faulty tracking on publisher revenues.
It is a problem that continues to plague affiliates. And it appears to be getting worse.
Not only are there issues with consent panels in browsers, but also cross-app tracking.
Sullivan highlighted how 60% of creators use affiliate programmes, yet tracking remains notoriously difficult to follow from social apps to retailer sites.
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