In less than two weeks, we’ll be jetting off to the beautiful Californian oasis of Santa Barbara to attend CJU24.
We are thrilled to be an official media partner with the event. While there for four days of enriching our knowledge in the West Coast sunshine, we will be reporting live, bringing you insights and interviews with industry leaders in real-time.
This year, the overarching theme of the show is ‘amplify beyond’. With 1000+ marketers gathering at the Hilton Beachfront Resort, we’ll have enough vocal power to amplify beyond the Pacific. But we will also be amplifying beyond our personal horizons and boundaries.
Such a concentration of industry intelligence sparks a contagious and productive energy, which leads to valuable conversations, meaningful partnerships, and bigger opportunities.
What can you expect?
The show will kick off on Monday with hours of heightened networking opportunities around the venue, concluding with the Welcome Happy Hour later in the afternoon.
Then, Tuesday will bring the first day of sessions. You can check out this year’s impressive agenda here. But to name a few highlights that we’re looking forward to attending:
CJ’s CEO Santi Pierini will be starting the day with an overview of CJ’s key strategies heading into the new year. Arthur Sadoun, Chairman & CEO of Publicis Groupe and Dave Penski, CEO of Publicis Media, will then join Pierini on the CJU24 stage for a fireside chat focused on the changing media landscape.
As this year’s guest keynote, CJ has invited former OpenAI exec Zack Kass to share lessons and secrets from the frontline of AI strategy and implementation.
Closing out the day, we’ll be heading to the Beach Party for an evening of music and drinks on the sand.
Wednesday is also stacked with inspiring sessions. Some of our most eagerly anticipated include:
An exploration of first-party data – essential in the current climate; a discussion on how to navigate Media Mix Models to claim bigger budget allocations for the affiliate channel; and a deep dive into how you can best utilise niche influencers.
Following this, we’ll be whisked away to the CJU Awards Winner to recognise key players in the game; before choosing to either try our luck at the CJU Casino, or dance away our troubles at the After Party. If we’re still not tired, we’ll be perusing the options from late-night food court, which stays open till 2 am.
See you there!
We can’t wait to see so many of you over there so soon.
If you’re unable to attend this year, don’t worry! Reporting live from the scene, we’ll be bringing you up-to-date insights and interviews so that you can have the full Santa Barbara experience in the comfort of your own home – or office.
Learn more about CJU24 here.
