Will we witness a Renaissance for card-linked offers (CLOs) this year?

To be fair, the popularity has never really waned. While iterations of card-based marketing have come and gone over the years – beginning way back in the early 90s with Amex’s membership rewards programme, through to the Cardlytics explosion of the late 00s – it is now a robust global industry. 

Hello Partner! Want to read more?

Register for free to become a member and enjoy reading the rest of this article.

Sign up now Already have an account? Sign in