Publicis Groupe to Boost Influencer Marketing through Influential Acquisition

For the past few months, leaders within the creator economy and influencer marketing space have been saying that it feels like the creator economy is entering a new chapter. Our interview with Whalar Group’s new EMEA President, Emma Harman, highlighted this when she said, “I almost feel like we’re at the beginning again of something.”

The latest indication of the creator economy’s growth and progress is the news that marketing and communications agency Publicis Groupe plans to acquire the world's largest influencer marketing agency by revenue, Influential.