The Affiliate and Partner Marketing Association (APMA) has launched the 2024 edition of its Publisher Survey.
For UK affiliates, this is a great opportunity to share your experiences, your gripes, and your burning opinions on the industry.
Last year’s findings brought to light a number of fascinating revelations about the overarching opinions of UK-based affiliates.
For example, publishers expressed an overwhelming dislike of zero per cent commission rates. Over a quarter (27%) of respondents stated that they would ‘definitely’ stop working with any advertiser who used them, while a third (33%) said that they ‘probably’ would do the same.
We also heard what affiliate partners prefer to be called. Four in ten partners prefer the term ‘publisher’ – these tended to be coupon providers, cashback, bloggers, and loyalty sites. Tech providers opted for ‘partner’.
So, what will come out of this year’s research?
The APMA is asking about main challenges, the fairness of advertiser commissions, the impact of Google, fraud, cookie consent, GA4, and more.
Voice your concerns now so that advertisers know what you want from them moving into the future. Let’s build better standards for the industry together.
Kevin Edwards, Founder of the APMA, said, “Any industry needs to know how big it is and its economic footprint. For the first time in ten years, we’ll provide a definitive number and show the growth of affiliate marketing over the past few years.
“We’ll also layer with key insights on major developments in tracking, attribution, AI and cookies having surveyed hundreds of publishers, agencies and advertisers. We plan to make the annual affiliate marketing survey a cornerstone piece of research that monitors the progress of the affiliate and partner marketing channels.”
Take the survey here.
