The AI Dilemma: When to Embrace and When to Avoid AI in Influencer Marketing

The boom in AI-driven products and services has led many brands and platforms to scramble to jump on the hype train. While research shows that audiences and consumers are interested in AI, it’s important to know when it’s not the right direction to take.

Currently, for creators, options to incorporate AI into their online presence are becoming more readily available. Meta has been increasingly vocal about its plans to create more AI tools for creators after the company released AI ‘characters’ based on real celebrities and creators, such as Charli D’Amelio, MrBeast, and Paris Hilton, last year.