TikTok shop has enlisted creators to promote their ‘Deals For You Days’, as the platform seeks to rival Amazon Prime Day.
At the end of June, TikTok announced their first-ever ‘Deals For You Days’, which would take place on July 9th. The move is seen as an attempt to compete with Amazon Prime Day, which will occur on July 16-17th.
Similarly to Prime Day, the shopping event includes exclusive savings from popular brands including L’Oréal, NYX, Too Faced, Our Place, and more, but TikTok is harnessing the power of creators to get people purchasing.
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