After a hugely successful 2023, where we showcased a variety of talents within the partnership marketing realm with our celebrated Top 30 lists, we are excited to present our inaugural list of 2024: the outstanding female leaders in the thriving Creator Economy.

As we celebrate International Women's Day 2024 this week, the #HP30LeadingWomen list honours the remarkable women in the Creator Economy and influencer marketing realm who lead others, whether they oversee teams in influencer or creator marketing for brands or agencies, serve as CEOs or founders in the field, inspire as thought leaders, or effect change as content creators.

A huge thank you to everyone who took the time to nominate a peer or colleague who you feel deserves recognition as a Top 30 Leading Woman in the Creator Economy and influencer marketing industry and of course, congratulations to those who secured a spot. As the landscape continues to evolve and thrive, this list represents the exceptional women who lead in various capacities, whether they lead the way with new initiatives, forge new paths in the space, or act as role models for others within the industry. 

If you, a peer, or a colleague is featured on the list, we encourage you to share your congratulations on socials using the hashtag #HP30LeadingWomen.

As we continue our mission to recognise talent across the globe, spanning the entire partnership marketing sphere, we will continue to release our esteemed accolade lists throughout the rest of this year to acknowledge the best of the best in the industry. To be the first to know when nominations for our next list open, sign up for our weekly newsletter.

Analisa Goodin

Catch+Release / CEO & Founder

Spearheading Catch+Release, a content licensing platform for brands and creators, Analisa Goodin leads her team in empowering household brands such as Applebee’s and Nike to curate advertising campaigns with real-time cultural relevance. With a background deeply rooted in the arts, Goodin leverages her extensive experience in the creative ad industry to address challenges in the Creator Economy.

Her advocacy for ethical practices shines through as she champions the rights of creators and creatives in the industry amidst the evolving landscape of technology, advocating for informed decision-making regarding AI-generated content in advertising.

Goodin’s platform garners partnerships with renowned creative collectives like Magnum Photos and Nowness, propelling her business forward with over $34 million raised from esteemed investors including Accel. Her visionary leadership and commitment to ethical creativity mark her as a trailblazer in the creator landscape.

Belinda Ndaba

The Goat Agency South Africa / Market Lead

Belinda Ndaba has had a profound impact on The Goat Agency’s influencer marketing and integrated marketing solutions in South Africa. With a robust background in influencer marketing, content strategy, and PR, Ndaba excels in crafting comprehensive creator marketing strategies, from conceptualisation to post-campaign analysis. 

As a Creator Marketing Specialist, her expertise lies in nurturing relationships between brands, stakeholders, and creators on both local and global scales. Managing creator marketing campaigns for esteemed clients such as Telkom, BP, and Ford across Southern Africa showcases her versatility and effectiveness in driving brand engagement and visibility.

Her dedication to leveraging integrated marketing approaches and leading others to amplify brand narratives underscores her as a pioneering force in the Creator Economy.

Bita Jedo

Bumble Inc. / Global Influencer Lead

Bita Jedo stands as a prominent figure in the Creator Economy, drawing from her extensive influencer marketing expertise spanning over eight years across large agencies and tech platforms. With a specialised focus on creator and talent relations and brand activations, Jedo has collaborated with diverse brands and creators across fashion, luxury, travel, fitness, FMCG, beauty, and entertainment industries. 

Currently steering the global influencer marketing strategy for Badoo at Bumble Inc., Jedo demonstrates a profound passion for entertainment, creators, social media, and internet culture. Her initiatives include leading the TikTok channel for Ok Mentor, providing invaluable mentorship and training opportunities for women in the creative industry.

During her impactful tenure at TikTok, she orchestrated key partnerships and amplified brand presence through comprehensive marketing strategies, allowing her to possess a nuanced understanding of creator and brand relationships within the Creator Economy landscape.

Brittany Hennessy

Howl / Senior Director, Creator Sales & Education

Boasting over fifteen years of multifaceted experience across brands, talent, and media agencies, PR and VC firms, publishers, and tech platforms, Brittany Hennessy is the bestselling author of 'INFLUENCER: Building Your Personal Brand In The Age of Social Media’. She serves as a prominent evangelist of the Creator Economy, with her book reaching over 100,000 copies sold worldwide and translated into multiple languages. 

Peers hail Hennessy as the "influencer whisperer," and is credited with pioneering influencer recognition well before it gained widespread acceptance as a career path, further solidifying her authority and insight within the industry as a distinguished judge for the Influencer Marketing Awards.

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