It’s been a whirlwind first week of 2024 in influencer marketing and the Creator Economy. Firstly, it’s been revealed that the top 50 content creators of the last year raked in £700 million in 2023. We look at who came out on top and why.

Peloton plunged into a groundbreaking partnership with TikTok for a fitness revolution, and a Washington Post report reveals the wide spectrum of influencer income.

Meanwhile, Instagram creators share their dissatisfaction with the recent influx of features, a Chinese influencer is on the brink of deportation and a potential lifelong ban from Thailand, and the FTC drops the hammer on sneaky sponsorship disclosures. Let’s dive in!

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