All Inclusive Marketing
Oracle NetSuite and All Inclusive Marketing
Oracle NetSuite and All Inclusive Marketing led by example in best lead generation with their campaign that transformed their North American affiliate programme.
Seeking improved lead quality alongside growth, they shifted focus to elevate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). By refining the partner mix, content strategies, and incentives, they achieved remarkable results. Armed with a 40% YoY budget boost, All Inclusive Marketing centered its strategy on one pivotal KPI: elevating MQL to SQL conversion rates.
This innovative approach exceeded aggressive SQL growth targets for 2023, demonstrating the power of data-driven lead generation. Their commitment to quality and data optimisation set a new standard for lead generation campaigns, securing their campaign success and recognition as the Best Lead Generation Campaign for this year.
Judges Comments
“A clear and well-thought-out campaign! The complexity of the execution and the additional stakeholders showed how our interpersonal relationships and ideas drive this industry forward.”
Deep Dive / Q&A
Hello Partner: How does it feel to be taking this award home?
Sarah Bundy, All Inclusive Marketing: It feels so great! Full credit to our amazing team on the B2B side of the business, who've done such a phenomenal job of building the B2B side of our business and also solving problems for our industry that nobody's really been able to crack. Kudos to the team, kudos to NetSuite, kudos to Oracle, and all the people who have been involved in helping us bring this award home.
HP: Sarah, you have such a huge input into this industry, what does it mean to you to win this award to show that hard work does pay off?
Sarah Bundy: It does mean the world, and again credit to our team, they work so hard day in and day out, they put everything into it, they collaborate like crazy, they're innovative, they're entrepreneurial, and they put their heart into it, so I'm just so grateful for them! And for the clients, NetSuite Oracle, who entrust us with being able to bring award-winning work home.
The Global Performance Marketing Awards 2023 was held in association with ad4mat
