LTK
May - December 2022 Partnership
Through LTK and Warehouse’s successful partnership between May and December 2022, Warehouse aimed to increase brand awareness and educate its target audience on its high-quality products and prices while appealing to a younger audience.
LTK helped Warehouse achieve this by running individual month-long campaigns across six months, focusing on new seasonal pieces with mid-tier creators to optimise performance and costs. The creators compiled education-based short-form videos to showcase the products’ versatility and build trust between them and potential customers. LTK ensured all creator content met criteria before going live, conducted weekly reporting and quarterly reviews to optimise performance, and incentivised creators to continue with organic halo content.
The campaigns achieved a 1.7 ROI, with Warehouse experiencing significant sales, clicks, and revenue producing creator increases YoY. The campaigns also achieved a total reach of 7.2 million unique users, with additional amplification across LTK’s owned CRM and social channels.
Judges Comments
“A great example of how to create a successful and impactful partnership, which was able to provide a solid campaign that delivered strong results for the client.”
Deep Dive
Hello Partner: How does it feel to win this award, and what does it mean to you?
Lottie Godber, LTK: Firstly, we're very excited. It was a long term partnership, which was amazing for both teams and we really collaborated closely – the key to the success of the campaign. We're really pleased to have won the award.
Hello Partner: How would you advise brands to find the best partners for their campaigns?
Lottie Godber, LTK: The success of our partnership came from trust and collaboration between the two sides. Testing and learning, not everything will work first time. Communicate throughout the process. That's what gets the best results.
The Performance Marketing Awards 2023 was held in association with Blue Light Card
