Are you a brand looking to connect with a passionate, engaged community? Do you want to support streamers while getting your message in front of a large audience? Then look no further than TwitchCon, the premier event for the world's largest livestreaming service.
Following last year's event, which saw 14,000 attendees gather in Amsterdam after a break due to the pandemic, this year's TwitchCon is set to take place in Paris for the first time ever, and it’s sure to be even bigger and better.
Taking place on July 8-9, the event is gaining momentum as it once again presents a valuable opportunity for brands to sponsor and become associated with the Twitch community.
With more than 31 million daily visitors to Twitch and over 2.5 million people tuning in at any given moment, the Twitch community is a force to be reckoned with. At TwitchCon, you have the opportunity to engage with that community IRL like never before.
Twitch explained
If you haven’t heard of Twitch already, it’s about time you did, as you might just be missing out on your brand's next biggest venture.
Twitch is where millions of people come together live every day to chat, interact, and make their own entertainment on an interactive livestreaming service. It’s home to content spanning gaming, entertainment, fashion, tech, sports, music, and more.
Each month, nearly seven million streamers go live on Twitch, broadcasting content in 35 languages worldwide, and the audience is incredibly engaged, with the Twitch community watching over 1.3 trillion minutes in 2022.
With such a passionate community at hand, brands have ample opportunity to make an impression IRL at TwitchCon.
TwitchCon for brands – The stats don’t lie
Don't just take our word for it. According to the Generation Twitch report, 73% of Twitch viewers agree that advertising is important because it supports streamers, meaning brands are more than welcomed by the Twitch community.
There's also a huge opportunity for companies of all sizes to get in on the action. With 69% agreeing that any brand can advertise on Twitch, and 64% of viewers saying they love being part of a community, brands can be sure that attendees will be eager to engage with them as well.
Last year, 71% of TwitchCon attendees spent time in the Expo Hall engaging with brands, while 53% felt that this was the best part of the experience. With an average on-site dwell time of just under five hours per day and super fans spending over seven hours on-site, brands will have plenty of time to make an impression.
At TwitchCon Amsterdam, attendees spent an average of 11 minutes at each stand and engaged with 56% of the brands on the Expo floor. This kind of engagement is unique to the TwitchCon experience, offering invaluable time with the Twitch community.
A diverse and inclusive community
The enthusiasm and diversity displayed by the Twitch audience in Amsterdam showcased the power of TwitchCon in bringing the community together IRL.
Twitch emphasises that this sense of unity is a key element of the event's success, reflecting the service’s dedication to fostering self-expression and uniqueness among its members.
One of the standout moments from the 2022 event was the TwitchCon Drag Showcase, which was the first event of its kind and saw over 60,000 people watching in the centre's Glitch Theatre and online. Members of the Twitch community performed in front of a packed crowd, presented by Irish drag queens Dona Tarte and Nikkie Stones.
Not only was the drag showcase the epicentre of LGBTQIA+ representation at the convention, it was an opportunity to highlight the diversity of talent on Twitch. As you can see, there's far more to the service than just playing video games.
The Drag Showcase not only highlighted the strong presence of the LGBTQIA+ community at TwitchCon, but also showcased the potential of the Twitch brand beyond gaming.
What to expect and sponsorship opportunities
TwitchCon isn't just about networking and engaging with fans. It's also a place for competition, with the Twitch Rivals esports arena boasting a capacity for 2,000 people.
These kinds of high-stakes, high-energy competitions are a major draw for Twitch viewers. It's an opportunity for brands to get in on the action and show off their products and services to an engaged audience.
With the interactive atmosphere created at TwitchCon, the event is welcoming to brands beyond the gaming industry.
This was evident in last year’s event, with the participation of brands including Amazon Prime, Stock X, and NYX. Their involvement was part of a shared goal in connecting with communities in Europe, centred around the worlds of gaming, fashion, technology, and culture.
TwitchCon offers a unique and intimate experience between consumers and brands, which beauty brand NYX took full advantage of last year, and they will be returning this year, too.
Fully embracing the creativity and colour at TwitchCon, NYX opened makeup booths which allowed consumers to test products and create their own custom looks. NYX also shared livestreams throughout both weekends, allowing online audiences to join in on the fun.
Interested to find out more?
Whether you're a small startup or a global brand, there's an opportunity for you to get involved and connect with this passionate and engaged community.
Are you interested in learning more about TwitchCon’s sponsorship and exhibitor opportunities? To discover more about the exclusive bundles and promotions at TwitchCon 2023, read more here.
