Since its initial launch in 2019, the Influencer Marketing Awards has continually strived to recognise both the cream-of-the-crop and the trailblazing pioneers of the influencer marketing industry.
This now-established channel has come a long way over the past four years, and its worth is now estimated at almost $105 billion with 46.7% of creators working in the space full-time.
In 2022, the global number of creators expanded to 200 million, and it’s set to grow further this year. Our awards have always been international, but the introduction of ‘Global’ into the Influencer Marketing Awards title ensures that each and every region feels represented.
As each year passes, the quality of the competition increases, and this year, with new global categories, we’re set to reward the highest quality of excellence. Entering the Global Influencer Marketing Awards is a priority for businesses seeking to develop their credibility and showcase their navigation of the creator economy.
The awards ceremony will feature 32 different awards, nine of which are brand-spanking new for 2023. You can expect to see the return of the industries sought after Rising Star accolade, Best Team in Influencer Marketing, and Best Large and Boutique Influencer Marketing Agencies awards.
Our vertical categories have been refreshed and the Best Influencer Partnership Strategy has expanded to reward four trophies celebrating creator partnerships in the NAM, LATAM, EMEA, and APAC regions.
Founder of the awards, Matthew Wood adds, “‘When executed in a joined-up fashion, creators and influencers can power up a brand's multi-channel campaign. Our new and revised categories this year recognise the importance of a fully integrated approach. In addition to our new regional awards recognising the best brand and agency plays in North America, Europe, Latin America and Asia Pacific.”
Our expertly researched and curated brand-new categories also include:
- Best Influencer Commerce Campaign
- Most Effective Integrated Campaign
- Best Use of an Emerging Platform
- Best Use of Short Form Content
- Best Use of Long Form Content
- Content Creator of the Year
- Best B2B Campaign
- Game Changer of the Year
The full criteria for the newly introduced and developed categories, as well as our legacy categories, are detailed in the entry kit which is now available to download. The introduction of these categories reflects the growing prevalence of the creator economy and influencer marketing in the partner marketing space, honing in on the trending technologies, content types, and individuals that are elevating the industry to new heights.
Matthew continues, “Out are the platform-specific awards and in comes our short and long-form content recognition. We will also highlight the power of influencer commerce and recognise the demonstration of nimble strategies with emerging platforms. The 2023 awards, at the World’s first super boutique hotel in the heart of London, will be one not to miss!’”
Important dates for your diary
- Earlybird Entry Deadline – 21/03/2023
- Regular Entry Deadline – 11/04/2023
- Final Entry Deadline – 25/04/2023
- Shortlist Announced – June 2023
- The Awards - 20/07/2023
Apply to judge
The inaugural Influencer Marketing Awards featured just 23 categories, so the expansion to the 32 that we will be celebrating this year further reflects the prevalence of the creator economy itself in a sea of marketing channels.
We’re seeking a panel of judges that have a clear understanding of and can apply critical thinking to campaigns spanning the entire partnerships sphere. If this sounds like you, we encourage you to vocalise your interest!
We hope that you will join us at the swanky Londoner Hotel for the GIMA ceremony on Thursday 20th July 2023. For full details of the entry criteria, categories and deadlines download the entry kit.
