How to Approach Black Friday During a Cost of Living Crisis

For retailers, especially those who are invested in the affiliate marketing channel, Black Friday and Cyber Monday are two of the most important dates on the calendar each year. But as the stability of the economy peaks and troughs, the way you approach your Black Friday and Cyber Monday strategy will vary year on year. With a recession looming, this year is one in which marketers will have to make some serious revisions.