Last Thursday, TikTok launched ‘TikTok Now’, a “daily photo and video experience to share your most authentic moments with the people who matter the most”. TikTok’s blog post reveals that the app/feature (it’s not yet clear whether it will be in-app or external) is all about “authenticity” and forging a “deeper connection” with your friends. Sounds like a good idea, right? There’s just one catch. I know you already know.
It’s clearly a BeReal clone.
It’s safe to say that news of TikTok Now has not been well received online. Twitter users have labelled it a “rip off”, a “knockoff”, “copy-paste”, some even called it “stealing”. One LinkedIn user deemed it “Instagram energy”, referring to Instagram’s recent habit of incorporating the features of other popular social media apps (including BeReal) into its own, which we explored in-depth in part one of this series.
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