Influencer Marketing

Deep Dive: Reverse Regulations - Could Influencer Marketing Guidance Be More Lenient?

The protection of creators and their audiences on social media is paramount. But when it comes to sharing educational content on more sensitive topics, is it fair that creators should be restricted from doing so?

Neve Fear-Smith August 31, 2022 — 7 minutes read

Deep Dive: Reverse Regulations - Could Influencer Marketing Guidance Be More Lenient?

When it comes to content covering topic matters such as sex, drugs, and alcohol, you may automatically think this is inappropriate to appear on people's social media feeds - but what if the content is educational?

For the new generation, social media is now being used as more of a search engine for information rather than just a place to share personal pictures with your friends, according to Sonia Gordhandas, Campaign Manager at Fanbytes by Brainlabs. This means that it is of utmost importance that the information available to Gen Z online is not lacking educational context.