Deep Dive: The True Measure of Influencer Marketing Success

True success depends entirely on the goals you’re trying to achieve, whether that be product sales, brand awareness, new user attraction, user retention, or something completely unique to your brand.

According to a recent CreatorIQ survey of 150 brands, 66% of respondents reported spending more on creator marketing in 2021 than in 2020, while 52% had expanded their creator marketing teams. So whatever your goal may be, there’s no better time than now to get to grips with how to best meet it, as the professionalism of the influencer marketing space becomes widely recognised.