Influencer Marketing

A Day in the Life: Sarah Boyd, President, Socialyte

Having started her career in the fashion industry, and then moving towards the digital marketing space, it’s a true sign of the times that Sarah is now solidified within the influencer marketing industry.

Neve Fear-Smith April 25, 2022 — 4 minutes read

A Day in the Life: Sarah Boyd, President, Socialyte

For approximately ten years of her career, Sarah Boyd was working in fashion PR which presented the opportunity to work with a huge variety of brands. From there, Sarah started SIMPLY, which is an international fashion and beauty conference and events business focused on digital marketing.

A few years into the SIMPLY journey, Sarah and her team launched the SIMPLY Digital Network, which allowed them to manage a roster of celebrity talent. In 2017, SIMPLY was acquired by Socialyte. Sarah and her team began to work closely with the Socialyte team, and this year, she accepted the role of President, overseeing influencer talent management agency, Socialyte, and influencer marketing agency, Lytehouse.