Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?

Delayed payment fintech companies and card-linked offers, incentive partnerships and browser extensions – it’s becoming rarer that online stores don’t provide some sort of buy now, pay later option when checking out. The innovation we have seen in the last year alone has disrupted the e-commerce landscape to the extent that it’s hard to remember what purchasing was like before.

I hate to repeat this ever-ubiquitous phrase, but the last few years and the effects of the pandemic have meant that consumers have an online-first mentality. The e-commerce space has had to evolve even faster than it was before to satisfy the needs of consumers who require speed, efficiency and ease.

It’s time to explore these developments, and discuss how exactly the performance marketing industry is being shaken up by fintech…