A Day in the Life: Nish O’Connor, Senior Talent Manager, Sixteenth

Before entering the influencer marketing space, Nish had experience in advertising sales for the likes of Glamour Magazine, Sky and Time Inc. She always had an interest in the influencer space, telling us that she learnt how to apply makeup from OG YouTubers Zoella and Tanya Burr. This love of the influencer sphere encouraged Nish to start her own lifestyle blog and started a YouTube channel, but she soon came to realise that her career lay behind the camera.

Nish said: “I never really considered that I could make a career out of my passion until my work in digital sales at Glamour, where we would hire influencers to give credibility to our native/ sponsored beauty content. A year later and after a phone call with our founder Danny, I knew I had to make the move to talent management and the rest was history…”