Influencer marketing platform Buzzoole has today (December 5) announced it has secured $8.9 million in Series A funding from StarTIP (Tamburi Investment Partners) and Vertis Venture 2 Scaleup. The new funding will be used to expand its global market presence, invest more in its technology and accelerate its research and development, which reflects more than 35% of Buzzoole’s global team. Buzzoole has seen international traction this year and it has plans to grow in key markets abroad, especially in the UK and USA. The company, founded in 2013, serves in the region of 850 international brands and supports a network of more than 270,000 creators from all over the world. The funds will also help Buzzoole expand its headcount by a third next year.This year, the platform has developed advanced tools GAIA and True Reach to address marketplace concerns, like sourcing talent, fraud and transparent metrics. “Buzzoole remains at the forefront of the evolving influencer marketing ecosystem. Now much more than a buzz term, influencer marketing is predicted to become a $10 billion industry by 2020, likewise Buzzoole has moved beyond its successful start-up credentials and is on the cusp of a new and promising chapter,” said Fabrizio Perrone, co-founder and CEO said of the investment.“In Buzzoole we found the best possible solution to this growing need which, combined with the expertise shown by its management team and the strength of its proprietary platform, convinced us to invest in the company,“ commented Amedeo Giurazza, CEO of Vertis.
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