By definition, first-party data is information that is collected directly from an audience or customers. In this case, the “audience” are the creators. By sourcing relevant information from the influencers directly, brands will have their own wealth of insights into target audiences and performance metrics, as well as a better...
Emily Johnston, Vice President of Strategy and Innovation at integrated communications agency, Citizen Relations, spoke to Talking Influence journalist, Neve Fear-Smith about why she is passionate about sponsoring the Best Emerging Tech category at this year’s Influencer Marketing Awards. The conversation touches on Emily’s passion for ensuring that...
Founders of the influencer marketing agency, Viral Nation, Joseph Gagliese and Mathew Micheli spoke to Talking Influence journalist, Neve Fear-Smith, about the upcoming Influencer Marketing Awards, and the excellence that they would like to see rewarded at the event. It is great to have Viral Nation on board as a...
Vice President of Activate at Impact Nicholas DiSanto, and Customer Success Lead San Sareen combined their knowledge and experience to provide our attendees with insights into the trends that are emerging in the influencer partnership landscape. Nicholas and San particularly explore how the industry can engage with trends in a...
With extensive knowledge and experience in the influencer marketing sphere, Emma was able to articulately explore the challenges the industry has faced since the pandemic and the lessons that we can implement in the future. Some of Emma’s key points include: * Why influencer marketing works and is the future...
It’s great to have Influencity involved as a partner for this year’s Influencer Marketing Show Global. What are you most looking forward to about the virtual event? Are there any sessions that interest you in particular? As every year, we are proud to sponsor such an incredible event....
