How ASICS Tripled Content Investments Through Smarter Media Measurement
Francesca Verde, Performance Marketing Manager at ASICS EMEA, reveals how smarter media measurement helped unlock a shift in content investment....
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Clicks, Conversion & Chaos. Career Highlights and Lessons From the Past 15 Years
Join Gill Makepeace from NatWest as she gives a fast-paced trip through her 15 year long journey in the ever-evolving world of Affiliate marketing....
The Evolution of Creator Commerce
The lines between influencer, affiliate, and publisher are blurring, and a new model is emerging....
Programmatic Power Plays- Noise-Cutting Tactics for High ROI Digital Advertising
The programmatic landscape is noisier than ever, with brands battling for visibility across countless channels, formats, and audiences....
How Social Commerce Rewrites the Customer Funnel From Scroll to Sales
Social platforms have evolved into powerful performance marketing engine, where influence turns directly into conversion....
Sustainability: Opportunity or Problem for Digital & Travel Industries?
We are all acutely aware that we live in a time when human interactions with the planet play a major role in the future of the environment and society as a whole. Climate change, global emissions and overtourism are all pieces of the complex puzzle of sustainability....
