Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics, touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: Are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet rising...
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
Affiliate is often treated as a last-click channel, yet brands and publishers are asking bigger questions: should we invest in influencers, and is there more to affiliates than BOF? This session outlines a full-funnel approach built from programmes that allocate 70%+ of effort to top- and mid-funnel partners....
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The APMA's Kevin Edwards runs through findings from the most recent advertiser survey.
