SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right
Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.
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Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges
Here’s exactly what the judges of the Global Influencer Marketing Awards 2025 had to say about this year’s submissions.
Building an Owned Audience Strategies for Winning with Long Form Content
How can brands and marketers successfully integrate this omni-channel approach into their influencer strategy to build trust and boost higher conversions?
Is Media Mix Modelling the Answer to the GA4 Question
With GA4 misattributing up to 13% of affiliate orders and conflicting data between platforms, is it still a reliable tool for measuring affiliate performance? In this session, our panelists will unpack GA4’s challenges, explore alternatives, and discuss how brands can better track incremental value and full-funnel partnerships....
YouTube What Comes Next for Brands & Creators
Join Joanna Hughston, Head of Marketing at The Goat Agency, as she delves into what's next for brands and creators on this huge platform.
The Big Content Commerce Debate: Is Search Over?
The affiliate marketing industry has had its fair share of setbacks, but it has been able to constantly adapt to keep itself in the game....
