Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
Partner+351
Our best deep dives and scoops – exclusively for our valued Partner+ members.
Check out the latest posts
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
“Affiliate Has the Opportunity to be the Hero of the Journey”: Ewen Finser on the Rise of the Media Underdog
But affiliate risks becoming a niche channel if it fails to adapt, says ScaleVisible CEO.
SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins
Welcome back to SoFire’s Hot Campaigns, as we dive into Alix Earle’s new path as a founder.
Beyond the Click Marketing Attribution for the AI Age
The era of GenAI is here, fundamentally changing how consumers discover and buy products. This shift has created a new form of influence or soft-touch affiliation, where affiliate content drives conversions without a direct click on an affiliate link....
Google to Develop Opt-out AI Controls for Sites
But where does this leave publishers?
