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Traackr Releases Budget Optimisation Tools to Demystify Influencer Marketing Investments

As budgets are being cut across the board due to the global pandemic, marketers will be looking to accurately track spend, opitmise budgets, and measure return on investment. In light

By Guest Writer

/ 22 May 2020

Traackr Releases Budget Optimisation Tools to Demystify Influencer Marketing Investments

Instagram Influencer Market To Reach $5 Billion in 2020

Despite COVID-19, new research suggests the Instagram influencer market hasn’t suffered as much as other industries when comparing marketing budgets for sponsored posts and Stories on Instagram during

By Guest Writer

/ 22 May 2020

Instagram Influencer Market To Reach $5 Billion in 2020

Facebook Launches Shops to Help Businesses During Pandemic

Facebook has announced the launch of Shops – its biggest move into e-commerce yet. The new commerce feature will allow businesses to set up online shops on both Facebook and

By Guest Writer

/ 20 May 2020

Facebook Launches Shops to Help Businesses During Pandemic

Disney’s Former Head of Streaming Becomes TikTok’s New CEO

Kevin Mayer, Disney’s former head of streaming, leaves to join TikTok as the first CEO at a time of explosive growth for the video platform. As well as his

By Guest Writer

/ 19 May 2020

Instagram Adds Guides Feature – a New Way to Discover Recommendations

Instagram has just launched a new Guides feature that lets creators curate content in a single location and provides a new way for users to discover curated recommendations on the

By Guest Writer

/ 19 May 2020

YouTube Adds New Updates For Creators

YouTube is launching a series of new updates to help creators enhance their content and moderate their channel. Audience activity All creators on the platform will now be able to

By Guest Writer

/ 18 May 2020

TikTok Set to Deliver First Presentation to NewFronts Advertisers

TikTok will join the likes of YouTube and Hulu as they present to advertisers at the IAB’s first-ever virtual NewFronts event. NewFronts organisers said that this year’s

By Guest Writer

/ 15 May 2020

TikTok Set to Deliver First Presentation to NewFronts Advertisers

Instagram Live Videos Can Now Be Saved to IGTV

Instagram announced that users can now save their Instagram Live videos to IGTV. Until now, IG Live streams have only been available to view during the live broadcast when it

By Guest Writer

/ 15 May 2020

nstagram Live Videos Can Now be Saved to IGTV

Creators Are Losing 33% of Their Income As a Result of COVID-19

A new report from UK-based performance agency Attain found that 65% of Instagram creators have posted less sponsored content in the eight weeks starting March 12 in comparison to

By Guest Writer

/ 14 May 2020

Creators Lose 33% of Their Income As Result of COVID-19

One in Five Influencers Say Brand Collaborations Are Main Source of Income

According to the UK Influencer Survey 2020 published today by Vuelio in partnership with Canterbury Christ Church University, one in five influencers (including bloggers, vloggers and Instagrammers) say brand collaborations

By Guest Writer

/ 14 May 2020

One in Five Influencers As Main Source of Income

How Shopping Habits Are Changing As States Lift Lockdown Restrictions

As certain States begin to reopen in the US, online marketplace IZEA surveyed 1,214 US internet users to help understand the shift in consumer shopping habits and the long-

By Guest Writer

/ 13 May 2020

How Shopping Habits Have Changed As States Start Lifting Lockdown

TikTok Unveils Debut TV Ad in UK

TikTok unveiled its debut UK TV ad campaign, called ‘A Little Brighter Inside’. Artists such as Tinie Tempah and Little Mix and chef Gordon Ramsey and Olympic star Tom Daley

By Guest Writer

/ 12 May 2020