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Three-Quarters of Marketers Increased Influencer Marketing Budget Over the Past Year

Influencer marketing agency Takumi’s latest report found that in the last 12 months, almost three-quarters of the marketers surveyed (73%) have allocated more resources to influencer marketing, with

By Guest Writer

/ 28 Sep 2020

Three-Quarters of Marketers Increased Influencer Marketing Budget Over the Past Year

Pinterest Adds Story Pins Format to its App

Pinterest has become the latest social network to add ‘stories’ format to its app. Story Pins will combine multiple pages of images, videos, voiceover and overlaid text that creators can

By Guest Writer

/ 25 Sep 2020

Pinterest Adds Story Pins Format to its App

Influence+United: IZEA Forms Global Influencer Alliance

Influencer marketing technology company IZEA has formed Influence+United, a global alliance for influencer marketing. Historically, marketers have been hindered in their ability to receive cohesive multi-continent concepts, integrated

By Guest Writer

/ 25 Sep 2020

Influence+United Influencer Alliance is Formed by IZEA

Burberry Opens First “Social Retail Store” in China

Burberry has opened luxury’s first “social retail store” in China’s technology capital, Shenzhen. The new store, launching today, is 5,800-square-foot, designed through an exclusive partnership

By Guest Writer

/ 24 Sep 2020

Burberry tests first social retail store in China

Instagram Rolls Out New Reel Updates

Instagram has announced it is rolling out a few updates to its video-sharing feature, Reels, in order to give users flexible, new options when creating and editing. This follows

By Guest Writer

/ 23 Sep 2020

Triller Launches Crosshype, A Brand Growth Programme Combining a CPM Model With Influencers

Triller has developed a marketing media product that it believes will change the way brands buy marketing. The product, named Crosshype, allows influencer marketing to be bought with guaranteed views

By Guest Writer

/ 23 Sep 2020

Three-Quarters of Instagram Influencers Hide Advertisement Disclosure in Posts, According to Awin

Global affiliate network Awin has carried out research looking at how many Instagram influencers hide the disclosure of advertisements in their posts. The research found that three-quarters (76%) of

By Guest Writer

/ 22 Sep 2020

Three-Quarters of Instagram Influencers Hide Advertisement Disclosure in Posts, According to Awin

Twitch’s VERSUS Tools Enable Influencers and Brands to Activate Audiences in New Ways

In two fell swoops this September, Twitch – a streaming service owned by Amazon – has helped reaffirm its status as the biggest and best platform for influencers in the gaming space.

By Guest Writer

/ 21 Sep 2020

Twitch’s VERSUS tools enables influencers & brands to activate audience in new ways

Trump Bans New WeChat and TikTok Downloads From US App Stores

In response to President Trump’s executive orders, the US government will ban Chinese-owned WeChat from US app stores as of Sunday to “safeguard the national security of the

By Guest Writer

/ 18 Sep 2020

Trump Administration Bans New WeChat and TikTok Downloads From US App Stores

Designer Roland Mouret to Showcase Next Fashion Collection on Amazon’s Luxury Stores Platform

British designer Roland Mouret is joining American designer Oscar de la Renta as the second designer on board with Amazon’s recently launched Luxury Stores. Instead of the London Fashion

By Guest Writer

/ 18 Sep 2020

Designer Roland Mouret to Showcase Next Fashion Collection on Amazon's Luxury Stores Platform

#IMA20: Seen Connects on Winning Best Boutique Agency Award

Having won Best Boutique Agency award at this year’s virtual Influencer Marketing Awards, Seen Connects tells us how they became an award-winning agency and how to innovate without

By Guest Writer

/ 16 Sep 2020

Burberry Teams up With Twitch to Livestream its Next Fashion Show

Burberry said it has become the first fashion brand to team up with gaming streaming platform Twitch to livestream its next fashion show. Instead of a catwalk, Twitch will play

By Guest Writer

/ 16 Sep 2020

Burberry Teams up With Twitch to Livestream its Next Fashion Show