Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Connecting brands with the right influencers is a task in itself and there is no question about the importance of getting it right. For small brands especially, finding the right influencer that hasn’t grown so much they have become unaffordable isn’t always easy. This is where artificial intelligence...
The Influencer Marketing Awards entries are now closed! Judging an awards ceremony can be a tricky task, especially when you have so many different creative entries to contend with. That’s why the team behind the Influencer Marketing Awards, taking place on March 26 at Sheraton Grand, Park Lane in...
With everyone calling for more rules around paid advertising on social media, South Africa’s Advertising Regulatory Board (ARB) is proposing new rules for social media ads to protect users and consumers when it comes to advertising on social media. For the first time, South African brands and influencers will...
Instagram rolled out Stories in 2016 and has since been introducing new ad products to the feature. More and more brands have been attracted to the idea of linking their social content to sales. Stories have directed things away from the traditional feed post and made campaigns more interactive as...
The Influencer Marketing Show 2019 (IMS) returns with a bang to Old Billingsgate, London on October 22-23. It will be another jam-packed two days with informative panel sessions, exciting workshops, networking events and presentations from expert speakers. IMS will be co-located with PI LIVE once again, which saw 60 countries...
Indian marketers are tapping into the world of influencers in favour of the Bollywood and sports stars they normally turn to for endorsement. Brands are seeing influencers as critical marketing tools according to Buzzoka’s annual Influencer Marketing Outlook 2019 report. The research found that in 2018, Instagram (69%) was...
