Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
With everyone calling for more rules around paid advertising on social media, South Africa’s Advertising Regulatory Board (ARB) is proposing new rules for social media ads to protect users and consumers when it comes to advertising on social media. For the first time, South African brands and influencers will...
Instagram rolled out Stories in 2016 and has since been introducing new ad products to the feature. More and more brands have been attracted to the idea of linking their social content to sales. Stories have directed things away from the traditional feed post and made campaigns more interactive as...
The Influencer Marketing Show 2019 (IMS) returns with a bang to Old Billingsgate, London on October 22-23. It will be another jam-packed two days with informative panel sessions, exciting workshops, networking events and presentations from expert speakers. IMS will be co-located with PI LIVE once again, which saw 60 countries...
Indian marketers are tapping into the world of influencers in favour of the Bollywood and sports stars they normally turn to for endorsement. Brands are seeing influencers as critical marketing tools according to Buzzoka’s annual Influencer Marketing Outlook 2019 report. The research found that in 2018, Instagram (69%) was...
Talking Influence is thrilled to be a media partner of the inaugural Influencer Marketing Awards 2019, which will be taking place on March 26 at Sheraton Grand, Park Lane in London. The vibrant awards ceremony will reward excellence and bring together the best companies from around the globe, whether its...
The Amazon Influencer Program has been quietly running for two years now. Similarly to Amazon’s affiliate programme, which publishers and bloggers make money by linking to Amazon product pages, influencers that sign up the Amazon Influencer Program can create a custom Amazon storefront with an exclusive URL to showcase...
