Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
ISBA has drawn up new contracts in a bid to help brands address some of the key challenges presented in influencer marketing, including fake followers, identifying fraud and non-disclosure issues. The contracts include a framework for micro influencers in addition to brands working with celebrity and social talent, and those...
In case you missed it earlier this month, we launched our first ever Influencer 50 – a yearly roundup and definitive list highlighting some of the most important and influential people making a difference to the influencer marketing industry on a global scale. We’ve been getting lots of questions and...
Influencer marketing has quickly grown to become an extremely popular marketing method. It has spread so much that it has outpaced print marketing according to Google Search Trends. The reasons for this are affordability and high returns on investment (ROI). And, of course, there’s the wide reach and loyal...
Branded Entertainment Network, a company that connects global brands to consumers through the power of popular entertainment, announced it has developed deep learning neural networks to help brand marketers better predict and improve the success of their brand campaigns across premium influencer, streaming, TV, and film content.BEN’s custom-built...
What an eventful couple of days in the big smoke! The Influencer Marketing Show, which took place this week on October 15-16 was in full swing and packed to the rafters with exhibitors, speakers and attendees alike bursting through the doors for the two-day event to celebrate all things influencer...
In an ‘industry first’, influencer marketing platform Takumi has stopped using follower numbers to measure campaign impact and cost. Instead, it will focus on the number of ‘guaranteed impressions’ generated by the content, ensuring brands are paying for measurable results and getting better value for money. This will also make...
