Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
According to a recent survey by influencer marketing agency CollectivEdge, almost three-quarters of influencers surveyed are not revealing their links with brands, which can lead to issues when building consumer trust.CollectivEdge carried out the research and discovered that in 2018, only 38% of paid-for brand collaborations were disclosed as...
US marketing specialist Captiv8 published a report uncovering the extent of fraudulent activity on Instagram and the real financial impact it has. The research found that brands spent $2.1 billion on influencer sponsored posts on Instagram in 2017 but more than 11% of the engagement for these posts was...
The inaugural Influencer Marketing Awards (IMAs) are taking place in March 2019 and we are pleased to reveal the latest IMA category sponsor. Tagger Media is sponsoring the Most Effective Campaign for ROI, so we sat down with Hannah Brookman, Tagger Media’s managing director of EMEA, to chat about...
Next year we are pleased to be the media partner of the first-ever Influencer Marketing Awards (IMAs) 2019. Therefore, we are aware that some of you may not be familiar with the entry process, up-to-scratch with the various categories and know everything you need to in order to enter the...
With the first-ever Influencer Marketing Awards (IMAs) taking place in March 2019, we caught up with Takumi’s founder and CEO, Solberg Audunsson, to discuss how influencer marketing will look next year, the challenges the industry face and how Takumi is evolving with the ever-changing influencer landscape. Takumi will be...
Talking Influence is extremely excited to announce the launch of its first-ever #Influencer50 – a list of the most important, influential figures and top industry leaders in B2B influencer marketing throughout 2018. The list, which you can view here, recognises the exceptional work of individuals that are helping drive the influencer...
