Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The crazy amount some top-tier influencers earn has been splashed in the headlines, yet, brands, content creators and agencies are still in the dark when it comes to working out how much to charge and pay for a campaign. Influencer rates are hard to navigate, especially as each influencer and...
Los Angeles-based online clothing retailer Revolve is known for promoting its clothing through a network of 3,500 mid- to macro-influencers to target millennial and Gen Z women. Last week, the company raised $212 million in an initial public offering (IPO). Revolve first announced its plans to go public last...
Affiliate Huddle returned to London (June 6), this time hosted at the QEII Centre in Westminster. With a packed agenda covering topics from the power of the partnership for business growth and affiliate marketing etiquette, it was the influencer marketing panel – naturally – that caught our attention. The impressive line-up included...
One year after Unilever PLC warned that fraud was undermining influencer marketing, the company’s venture capital and private-equity unit has invested in influencer marketing software platform CreatorIQ.The investment is part of Unilever’s mission to improve the integrity, transparency, and measurement of influencer marketing, both for itself and...
Snapchat is feeling the pressure from platforms like Instagram and is upping its e-commerce game. Snapchat has launched an in-app shop feature for top influencers on the platform, meaning that users will be able to purchase products directly within the Snapchat app.The shops will be powered by Shopify and...
French beauty brand Sephora has been leading the way when it comes to influencer partnerships. Just under two years ago, Sephora took a new approach to its strategy to focus on longer-term relationships, allowing them to build a “longitudinal set of discussion with influencers.” Recently, Sephora went on the hunt...
