Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Video-sharing app TikTok has apologised after a BBC investigation found that some of the platform’s younger users felt “exploited” by influencers on the app. According to the BBC, TikTok lets some of its users send “digital gifts” to their favourite influencers on the platform. The live streams present an...
Today (June 25), Instagram influencer marketing service Takumi has launched into five new European markets as the demand for effective, transparent and high-quality influencer marketing across the region increases. Takumi will expand into France, Spain, Italy, Austria and Switzerland, increasing the company’s presence to eight markets now, including the...
Japanese retail company Uniqlo has teamed up with video platform TikTok to promote the brand’s #UTPlayYourWorld in-app user-generated contest. The contest requires the app’s users to post “creative, authentic and inspiring” videos of themselves wearing Uniqlo’s line of ‘UT’ graphic t-shirts. The video must include the custom-made...
Creative agency Social Chain has announced plans for the company to become public. Founders Steven Barlett and Dominic McGregor made the official announcement on LinkedIn. “On Friday, we gathered over 100 members of our team in Germany to share the news that Social Chain Group plans to become a public...
Influencer marketing agency Whalar and neuro-marketing agency Neuro-Insight have published the world’s first neuroscience study on influencers. The report looks at the comparisons between the emotions evoked by influencer adverts compared with TV, Facebook and YouTube adverts, and the priming effect of influencer adverts, by answering the question, why...
It is rumoured that media, marketing and comms business Jungle Creations and influencer marketing agency Goat are in talks about merging into one media and marketing company, which would create an interesting proposition for the many of the brands they both work with. The merger would bolster expansion into other...
