Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
The US Food and Drug Administration (FDA) announced it will conduct two studies to assess how the promotion of pharmaceuticals by different types of endorsers – celebrities, physicians, patients and influencers – affect users’ reactions to medication, including “recognition of [the nature of the content as a] promotion and endorser as [having...
With the Influencer Marketing Awards 2020 taking place in just under two months, it’s time to announce who is in the running for bronze, silver, and gold. The panel of judges from across the globe spent an intense day deliberating and debating the record-breaking number of entries across the...
We are thrilled Takumi is sponsoring the brand-new Best Use of a Small Budget category at this year’s Influencer Marketing Awards taking place on March 25. We spoke with Adam Williams, CEO of Takumi about how to make a big impact with a small influencer marketing budget, how brand...
After short-form video platform Vine was acquired by Twitter in 2012 and later shut down in 2017, the app’s co-creator Dom Hofmann said it would be back with a follow-up app. Hofmann is back with a new app, Byte, which went live on Friday evening. The company announced in...
Spotify is the latest platform to test ‘Stories’ that will allow influencers to post short-form videos to the top of their public playlists, according to TechCrunch. The test went live with lifestyle and beauty creator Summer McKeen, who is known for curating playlists and sharing them with her Spotify fans...
The team behind the London-based Influencer Marketing Show is proud to introduce the inaugural Influencer Marketing Show NYC– a one-day event in New York on May 20 – tailored to leading brands seeking to drive incredible results for businesses through executing smart influencer marketing campaigns. Grow your influence With the industry...
