Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Billion Dollar Boy has become the first-ever dedicated influencer marketing agency to be admitted to The Institute of Practitioners in Advertising (IPA). The agency will now work closely with the IPA to help build and develop influencer marketing as a viable channel within the advertising and media industry and help...
Influencer platform Vamp has secured an $8.5 million round led by Investec, exceeding the company’s original target of $5-8 million. The funding round came from e xisting investor Perennial, new investors The Thorney Investment Group, and SpringCapital, as well as the Investec Emerging Companies Fund I. Vamp will...
Amazon’s Twitch is more popular than ever. Content consumption on Twitch is up 79% in April compared to the start of the year according to data from Gamesight. There is typically an average of 1.3 million people tuning into content on Twitch at any given moment, even before...
ASOS and influencer Zoe Sugg (AKA Zoella) have been warned by the ASA after one of Sugg’s Instagram posts was not disclosed suffieciently, according to the advertising watchdog. In July last year, Sugg posted an Instagram story from her official account that featured an image of her wearing a...
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In time for Earth Day today, Whalar has launched The Change Collective, a curated creator marketplace that connects brands with creators dedicated to using their influence to affect positive change on issues including sustainability, equality and health. Having been in the pipeline for over a year, Whalar’s Change Collective...
