Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Spotify introduces new era of monetisation for podcast creators In October 2018, Spotify opened podcasting for all of its users. By the end of that year, podcast listening grew on Spotify by 175%. With an increasing amount of creators bringing their podcasts to Spotify, the app now attracts 345 million...
After a great response to our call for judges at the beginning of the year, we have been working on building a diverse and representative panel of experts, who will be able to use their industry experience to select this year’s deserving IMA winners. Here we have the final...
With just a few months to go until the Influencer Marketing Awards takes place on the 22nd July, this is your last opportunity to upload your entries ready for the judging process to commence. You only have until midnight tomorrow, the 29th of April, to submit your winning entry. Our...
Last month the ASA announced that it had been carrying out a monitoring sweep over the duration of three weeks to analyse creator beaching of the ASA and CAP codes. The Advertising Standards Authority was displeased with the amount of non-disclosure they discovered in regards to clarifying ad posts. After...
In case you were unable to make the session, or you’re not a brand but you’re curious to learn more about managing and optimising an influencer marketing budget, today we are providing a roundup of the masterclass. Hosts of the masterclass, Jeff Melton, Vice President of Marketing at...
YouTube trials hiding dislikes In response to creator feedback, YouTube has recently been trialling hiding dislikes to protect the wellbeing of its community. The team at YouTube became aware that certain creators were being targeted by dislike campaigns aimed at downvoting videos. The aim of the test was to see...
