Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
In March, we heard rumours that Instagram would be launching an affiliate feature, and today it has finally been revealed. What began as a simple photo-sharing app has now become a worldwide favourite, with its feet firmly planted in e-commerce. Influencers have long reigned over the platform, but it seems...
The first social gifting platform that will allow influencers to receive gifts from fans directly, without sharing private information, is powered by RealGifts, the same tech behind the gifting widget on the notable dating/hookup platform, Seeking Arrangement. Despite the controversy, Seeking Arrangement has a set up that works, ‘sugar...
Fronted by Years & Years lead singer and It’s A Sin star, Olly Alexander, the UK segment of the event will take place in an East London pub on 25 June, all streamed to YouTube. The YouTube event will also feature performances from across the globe, sharing the spirit...
Snapchat’s new editing tools, gifting and marketplace Many of you may associate Snapchat with a teenage audience, acting as an image, video, and text-based instant messaging platform. Snap Inc, the team behind Snapchat, is putting new initiatives in place which will mean the app will have more to offer...
After previously being co-located with PI LIVE London, for the first time ever, the Influencer Marketing Show London will be coming to Old Billingsgate as a stand-alone, exclusive event on the 21st of October 2021 – in person. Information on tickets and what attendees can expect from the event will be...
TikTok wants to ensure that creators from across the globe are recognised on the platform, so this month, TikTok has been focusing on honouring the API community with the hashtags #WeAreAPI and #AsianTikTok. Using and interacting with these hashtags allows a light to be shone on the powerful stories and...
