Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
James Brooks, CEO of Team Brooks, and plant-based food brand, Squeaky Bean have partnered up to launch the world’s first food-based TikTok house, based in the UK. He convinced plant-based food brand Squeaky Bean to ditch paid advertising in favour of the bold £250,000 project “to create the...
A report launched this week by influencer marketing platform Wearisma shows the industry is changing. Brand advocacy is now a key focus area instead of traditional influencer campaigns based on hyper-visibility and mass followings. The research for the report was carried out in partnership with Dectech, which analysed the social...
Now that the #IMSLDN21 agenda has been released, it’s time to get excited about the insightful sessions and learn more about some of the show’s sponsors. Welcoming OnlyFans as sponsors OnlyFans has been prevalent in the media since its inception in 2016. More recently, OnlyFans has built a...
This year’s flagship event will take place in a hybrid format for the first time ever, with all sessions taking place at London’s Old Billingsgate on 21st October in front of a live audience. For those who aren’t able to attend in person, the sessions will also...
On 21st October 2021, TikTok will be attending the Influencer Marketing Show London event as official sponsors, alongside the likes of Whalar, Tagger, and LTK, and exhibitors including Takumi, OnlyFans, and MG Empower. TikTok has been prevalent in the news over the past year in particular, especially on Talking Influence,...
TikTok For Business launched in June 2020 with the aim of creating a home for brands and marketers to be creative storytellers, and meaningfully engage with the broader communities around them. The platform has been extremely successful, with many partners utilising the opportunity to tap into sounds, actions, and feelings....
