Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
With eight days to go until #IMSLDN21 kicks off at Old Billingsgate, it’s time to ensure you’re aware of all of the networking available that will be open for you to mingle and chat with new and old connections. Here we let you know where and when to...
The brand new and improved #IMSLDN21 app is now available for attendees to download. Whether you’re visiting the show in person at Old Billingsgate or tuning in virtually from across the globe, there are many opportunities to network, explore, and connect via the app. Connect and network with peers...
We’re now in the first week of October, meaning that #IMSLDN21 is now less than three weeks away. With the agenda of insightful sessions shaping up, it’s time to get your input for the brand new session – The Forum – which will allow you to ask your burning questions...
CreatorIQ acquires Tribe Dynamics Influencer marketing platform CreatorIQ, which has a client roster including the likes of Disney and Unilever, has acquired Tribe Dynamics, an influencer analytics platform that has become the industry standard for brands such as Gucci, Fashion Nova, and Estée Lauder in a deal expected to close...
James Brooks, CEO of Team Brooks, and plant-based food brand, Squeaky Bean have partnered up to launch the world’s first food-based TikTok house, based in the UK. He convinced plant-based food brand Squeaky Bean to ditch paid advertising in favour of the bold £250,000 project “to create the...
A report launched this week by influencer marketing platform Wearisma shows the industry is changing. Brand advocacy is now a key focus area instead of traditional influencer campaigns based on hyper-visibility and mass followings. The research for the report was carried out in partnership with Dectech, which analysed the social...
