Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
In recent years, video has overtaken social media as the most dominant content consumed by the end user. Platforms like TikTok and Instagram have absorbed the attention of internet users and have considerable power to drive trends, create viral sensations, and make or break a business. A study conducted in...
ThisThat is excited to welcome Steph Money, an industry pro with more than ten years of experience, to its Influencer Marketing Award-winning team as Strategic Insight Director. In this role, Steph will be responsible for running and expanding ThisThat’s service division. Steph will also be responsible for driving new...
We’ve all laughed at bad ‘influencer marketing’. Heck, we’ve all been responsible for it. Influencer marketing that didn’t engage the desired audience (or any audience); influencer marketing that didn’t align with the brand; influencer marketing that was clearly staged (remember that Listerine ad?); influencer marketing that...
Understanding how much to charge as an influencer can be a daunting task. Rates can vary per campaign pending various factors, including, but not limited to deliverables, usages, exclusivity and term length. From the hundreds of conversations I’ve had with influencers, the most popular question across the board relates...
There’s a shift happening in the advertising and marketing landscape – consumers have lost trust in traditional advertising. At the same time, they have more control than ever in how they engage with the brands they want to buy from. In response, many brands are moving their advertising dollars from...
As Talking Influence’s portfolio expands to the US, having hosted IMS NYC earlier this year, and with the US Partnership Awards fast approaching, we wanted to recognise some of those who are pioneering influencer marketing in the States. The list has been attentively created using a combination of nominations...
