Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The influencer marketing sector is experiencing a new wave of innovation, so how can we shift perspectives on the channel across the funnel? impact.com, in partnership with WARC, have surveyed more than 400 marketers and 400 influencers across Europe, North America, Asia, and Australia to better understand the evolving...
September saw big changes in the social space, with Instagram scaling back its shopping features, Snapchat launching its web platform, and Meta's introduction of its Facebook Reels API. As the end of the year quickly approaches, it’s during this time that we can take a look at the industry's highs a
A decade ago, you would have been surprised to find out the hold influencers and creators would have in marketing today.
Influencer marketing is a booming business. In fact, according to studies, it’s expanding to be a $16.4 billion industry. In 2022 and beyond there are so many ways to make money online for people of all walks of life – and with the creation of social media, monetising your...
The Metaverse. It’s been one of the hottest buzzwords in the influencer marketing space for the past year, but if we take a moment to pause, how much weight does it really hold? Big things were predicted for influencer marketing in the Metaverse, but have they come to fruition?
A brand lift study is essentially an effort in collecting behavioural data that measures the impact of marketing activities over time. On paper, it’s pretty simple, just create a benchmark for the state of a brand before a marketing campaign begins, then do it again after the campaign, and...
