Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Last night, we were finally able to crown the first-ever US Partnership Award winners. With a great appetite for the inaugural US focussed awards programme, the USPAs aim to recognise the pioneering partnerships that are taking place in the influencer, affiliate, performance, and brand spaces in North America – and this...
Influencer marketing is one of the most effective ways to get your brand in front of the right audience right now. It is said to have higher engagement rates, attract like-minded people, and have a higher return on investment. This is because influencers are trusted and admired by their followers,...
What not to do with your brand identity.
While many of us have felt the effects of the cost-of-living crisis, few have been hit quite as hard as Gen Z. From lattes to laptops, prices are steadily rising and everyone is feeling the squeeze. While Gen Z may be shielded, to some extent, from soaring utility bills and...
Working with a group of influencers who can: boast impressive follower figures, who have an active and dedicated fanbase, who can generate an engagement rate three to seven times higher than average, and who are guaranteed never to damage your brand by disgracing themselves in public sounds like the dream...
Marketing tactics evolve over time. From door-to-door marketing to television commercials to digital advertising, marketing techniques are changing. With the evolution of technology, marketers tend to adapt to new trends and use new means to promote their businesses, products, and services. Consumers are becoming smarter and they have changed their...
